Sikh TV and social media campaign "We Are Sikhs", reaches 92m in USA
The National Sikh Campaign (NSC) "We Are Sikhs", an initiative to improve awareness of the Sikh religion and Sikh Americans nationally and in local communities throughout the United States, has made more than 92 million impressions.
Through national and regional television advertising, social media outreach and targeted digital advertising, the effort made over 92 million impressions. Amid recent racial tensions and political polarization in America, an awareness effort led by the National Sikh Campaign has created more awareness of the Sikh faith community and an improved perception of the turban, says a press release issued from Washington today.
This media campaign, launched in April, was a response to recent statistics that showed Sikhs in America are common targets of discrimination, intimidation, harassment and hate crimes because of their outward physical appearance and a fundamental misunderstanding of the faith and what the turban represents.
Recent poll numbers and media statistics have shown the effectiveness of this entire endeavor of the Sikh community in America. Individual impression numbers for each medium are as follows:
--46.3 million impressions through national television advertising on CNN, Fox News and Fox Business Network